Effortless Style, Secure Trust
Welcome to ROOLEE! Just as we carefully curate our collections for the modern woman, the playful mom, the style-savvy teen, and the practical dreamer, we are equally dedicated to protecting your personal information with clarity and care. This Privacy Policy explains how ROOLEE FASHION SHOP (“we,” “us,” or “our”) collects, uses, shares, and safeguards your information when you visit our website rooleeus.com, make a purchase, or interact with our services.
We design our processes—from browsing our Dresses, Kids & Baby essentials, Accessories, or Outerwear—to be seamless and secure. Your trust is the foundation of our community, and we are committed to handling your data responsibly and transparently.
To provide our effortless checkout and personalized style journey, we collect information that you provide directly and through automated technologies.
A. Information You Provide to Us:
- Identity & Contact Data: Name, email address, shipping/billing address, phone number when you create an account, make a purchase, or contact customer service.
- Transaction & Payment Data: Payment method details (e.g., card type, last four digits, PayPal email). Please note: Full payment card details are processed directly by our secure, certified payment gateways (like PayPal, Visa, MasterCard, JCB) and are not stored on our servers.
- Profile & Preference Data: Your saved sizes, style preferences, wish lists, order history, and feedback when you use a ROOLEE account.
- Communication Data: Contents of your inquiries to our customer service team at [email protected].
B. Information Collected Automatically:
- Device & Usage Data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on site, and clickstream data, especially as you browse our menus (e.g., Accessories, Baby, Sets + Jumpsuits, Shoes).
- Cookie & Tracking Data: See Section 6 for detailed information.
We use your data with the same intention we design our collections: to be functional, stylish, and tailored to your needs.
- To Fulfill Your Order: Process payments, arrange shipping, send order confirmations and tracking updates for your Bags, Boots, or Specialty Footwear.
- To Provide Our Service: Manage your account, provide customer support, and facilitate the guest checkout experience.
- To Communicate with You: Respond to your inquiries, send important administrative messages (like policy updates), and, with your consent, send style inspiration, new arrivals, and promotions related to Clothing, Girls & Boys collections, or Hair & Jewelry accessories.
- To Improve & Personalize: Analyze website use to improve our site layout, product assortment, and shopping experience. Personalize content based on your browsing habits (e.g., showing more Dresses if you frequently visit that category).
- For Security & Fraud Prevention: Monitor transactions to protect against unauthorized activity, in line with our “Security is Our Priority” philosophy.
We value your privacy. We share your information only in the following limited circumstances:
- Service Providers: With trusted partners who perform services on our behalf under strict confidentiality agreements. This includes payment processors, shipping carriers (like USPS, FedEx), email service providers, and IT infrastructure providers.
- Legal Obligations: If required by law, such as to comply with a subpoena, regulation, or legal process, or to protect the rights, property, or safety of ROOLEE, our customers, or others.
- Business Transfers: In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business.
- With Your Consent: We will share information with third parties when you direct us to or give us explicit permission.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
Your security is our priority, just as it is during our secure checkout.
- Global Operations: As we serve customers globally (excluding parts of Asia and remote regions), your data may be transferred to and processed in countries outside your country of residence, including the United States. We ensure such transfers are protected by appropriate safeguards.
- Retention: We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law (e.g., for tax, accounting, or legal obligations).
- Protection Measures: We implement a variety of technical and organizational security measures designed to protect your data, including:
- Industry-Standard Encryption (SSL/TLS): Protecting data transmitted to and from our site.
- Secure Payment Gateways: All payment transactions are handled by PCI-DSS compliant partners.
- System Monitoring: Continuous monitoring for fraudulent or unauthorized activity.
- While we strive to use commercially acceptable means to protect your data, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.
You have choices regarding your personal information, reflecting our belief in putting you in control.
- Access & Update: You can review and update your account information by logging into your ROOLEE account.
- Marketing Communications: You can opt-out of promotional emails by clicking the “unsubscribe” link at the bottom of any marketing email. You may still receive transactional emails related to your orders.
- Account Deletion: You may request to deactivate your account by contacting us at [email protected].
- Data Subject Requests: Depending on your location, you may have the right to request access to, correction, deletion, or restriction of processing of your personal data. To exercise these rights, please contact us.
- Do Not Track: Our website does not currently respond to “Do Not Track” browser signals.
Like most stylish online boutiques, we use cookies and similar tracking technologies to enhance your browsing experience.
- What Are Cookies? Small data files placed on your device that help us remember your preferences, understand how you use our site (e.g., if you browse Bottoms or Outerwear most often), and make our site work efficiently.
- How We Use Them:
- Essential: Required for core functions like adding items to your cart and secure checkout.
- Performance/Analytics: To analyze site traffic and performance (e.g., using Google Analytics).
- Functionality: To remember your login details or site preferences.
- Advertising: To deliver relevant ads about our latest Sets + Jumpsuits or Hats on other websites you may visit.
- Your Control: You can control cookie settings through your browser. Please note that disabling certain cookies may affect the functionality of our website, such as the ability to complete a purchase.
While we offer adorable Kids & Baby collections, our website is not directed at children under the age of 13 (or 16 in some regions). We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with information, please contact us, and we will take steps to delete such information.
We may update this policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. The updated version will be posted on this page with a revised “Last Updated” date. We encourage you to review this page periodically.
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, we’re here to help—just like our customer service team is here for your style questions.
ROOLEE FASHION SHOP
Email: [email protected]
Postal Address: 3659 C Street, BRONX, US 10454
Last Updated: April 2024
Thank you for trusting ROOLEE with your style journey and your personal information. Happy Shopping!
The ROOLEE Team